Explore retail innovation firsthand with a bespoke Retail Safari

Discover the spaces that are redefining shopping

Battersea Power Station

Le Marais

Mall of Berlin

De Negen Straatjes

Strøget

10 Corso Como

At The Retail Practice, we offer curated, expert-led Retail Safaris in London and other European retail capitals designed to inspire and inform senior retail professionals. Whether you’re a marketing lead, brand director, or C-level executive, especially if you're visiting from outside the UK, this is your chance to gain a sharp, insider perspective on the most innovative and effective concepts in retail today.

Led by our founder Sean Murray and other TRP experts, each safari is tailored to your business challenges and strategic interests. From breakthrough flagship experiences to hidden gems shaping local retail culture, you'll uncover valuable ideas that translate into meaningful action.

We manage everything — from route planning to hotel and dining recommendations — and provide a concise summary presentation after your visit to help you reflect, share, and apply what you’ve seen.

What’s Included:

  • A fully bespoke itinerary aligned with your business goals.
  • Private, guided tour led by experienced retail consultants.
  • Access to the best of UK and international retail concepts.
  • Hotel and restaurant recommendations to enrich your stay.
  • Optional add-ons including trend briefings and competitor audits.
  • A post-safari presentation summarising key takeaways.

Why Join a TRP Retail Safari?

  • Understand emerging trends in real-world retail contexts.
  • Spark fresh ideas for product, store and brand strategy.
  • Benchmark against international best practices.
  • Understand the drivers of retail's top performing brands - and the watch-outs for those that are struggling.
  • Save time with expertly curated routes and recommendations.

Brands we've explored with:

Retail Safaris available in:

London · Amsterdam · Paris · Copenhagen · Milan · Berlin

VM

The stores with serious wow factor.

Store design

The trends that are driving performance.

Tech innovation

The innovation that's powering success.

Omni-channel CX

Who’s truly integrated?

Localisation & community

The best examples of
community building.

Product & brands

Who's got the current zeitgeist.

Customer service

Who’s getting it right?

Pricing and promotion

The strategic and tactical choices.

EGS

Does sustainability really matter to customers?

Luxury

Who’s winning in luxury and why.

Pop-ups

The pure players that pop.

Legacy transformation

The comeback kids and how they did it.

VM

The stores with serious wow factor.

Store design

The trends that are driving performance.

Tech innovation

The innovation that's powering success.

Omni-channel CX

Who’s truly integrated?

Localisation & community

The best examples of community building.

Product & brands

Who's got the current zeitgeist?

Customer service

Who's getting it right?

Pricing & promotion

The strategic and tactical choices.

ESG

Does sustainability really matter to customers?

Luxury

Who's winning in luxury and why?

Pop-ups

The pure players that pop.

Legacy transformation

The comeback kids and how they did it.

"I continually use the retail safari insights many years later"

Maud Holtslag

Global Retail Operations Manager,
Hunkemöller BV

Interested in booking a Retail Safari or finding out more?