Yano – Social marketing

The challenge

Yano is a start-up brand for modern parenting. Our challenge was to:

  • Build awareness and create a community for the brand and its founder


What we did

  • Created online communities using the key social media platforms
  • Positioned its founder as a thought leader in the child development sector


The result

  • Up to 57% of website traffic now comes from social media platforms
  • 7,000+ targeted Twitter followers for Yano’s founder in three months
  • 7,000+ targeted Twitter followers for the Yano brand in three months
  • Founder has a greater voice, influence and reach in the sector
  • Internal team trained on the commercial use of social media

Yano Social Network