What we do

Hello! We’re The Retail Practice, an international collective of communication and engagement specialists united by a passion to create high definition retail. We help ambitious retailers adapt and thrive through connected, customer-first brand communication and engagement.

With collaboration hubs in London and Amsterdam, we combine young talent with proven industry success to help retailers and their suppliers deliver inspiring, more rewarding and simpler shopping experiences.

Whether we’re creating and delivering a brand reset or simply designing packaging, our team work collaboratively with our clients to make the ordinary, extraordinary.

Insight & strategy

Digital marketing

Employee engagement

Video & motion graphics

Design & branding