What we do

Communication & engagement

Hello! We’re The Retail Practice, an international collective of communication and engagement specialists united by a passion to create high definition retail. We help ambitious retailers adapt and thrive through connected, customer-first thinking and delivery.

With collaboration hubs in London, Amsterdam and Milan we combine young talent with proven industry success to help retailers and their suppliers deliver inspiring, more rewarding and simpler shopping experiences.

Whether we’re creating a brand reset or simply designing an online banner, our team work collaboratively with our clients to make the ordinary, extraordinary. Our six pillars of expertise are:

Insight & strategy

Digital & social marketing

Copy & content

Employee engagement

Video & motion graphics

Design & branding