John Hoerner has been the man at the top of multiple high street brands including Debenhams, Arcadia and Tesco Clothing, as well as Chairman of the British Fashion Council. In his new book, How To Sell: Recipes For Retail, he shares his wisdom from 50 years of successful selling in bite-sized, tough-loving tips. He covers everything across customers, buyers, suppliers, stock management, marketing, PR, strategy and investment. This book is an essential read for anyone who’s serious about a career in retail, but let’s face it – we all need to be able to sell, whether it’s ideas or products!
‘Anyone who reads this book will have a major advantage over their rivals in the race to the boardroom. It should be a mandatory set text on every business and retail marketing course.’ – Nicholas Coleridge CBE, President of Condé Nast International.
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