The Team

The Retail Practice was founded in 2010 by Sean Murray. We’ve grown by building a core team of retail experts and long-term associates who deliver our six areas of expertise: Insight & StrategyDigital & Social Marketing | Copy & Content | Employee Engagement | Video & Motion Graphics and Design & Branding Each expertise area is supported by a ‘bench’ of specialists located across Europe. Our team is mentored by two hands-on non-execs: e-commerce pioneer Eva Pascoe and Arcadia’s Jon Bennett.

A favourite quote: ‘Don’t do social, be social’  With that in mind here’s some of our Instagram handy work – click through to follow any or all.

Sean Murray is the founder of The Retail Practice, husband, shop geek and a proud European. Follow for retail eye candy and inspiration – and the odd random.


Eva Pascoe builds fashion e-shops and is campaigning for a Digital Bill of Rights.


Jon Bennett on one of his many trips. Our non-exec fashion director and advisor, JB is TOPSHOP | TOPMAN’s sourcing director.


Will Murray-Phillips  – Will is our Director of Creative Services. Additionally, he brings to The Retail Practice a wealth of knowledge in Motion Graphic Design and Retail Operations. 


UK based Justin mainly looks after our Dutch clients and can be found somewhere between Luton and Amsterdam.


We’re now hiring – here are our current opportunities

We work with like-minded people who embrace our values of being open and straight-forward, optimistic and ambitious, innovative and creative. One of our greatest assets is a culture of continuous learning, which benefits everyone we work with and is essential in an era of continuous change.

Want to join us? We’re continually building our team. Get in touch via

Our Latest Work