The Team

One of our greatest assets is a culture of continuous learning, which benefits ourselves and our clients. We work with like-minded people who embrace our values of Open and straight-forward | Optimistic and ambitious | Innovative and creative.

Let us introduce ourselves

Sean Murray


Founder
My journey to launch The Retail Practice has come via H&M, The Arcadia Group and Tesco. I believe that the way we work is as important as what we do and we’re driven by our values of openness, optimism, creativity, ambition, resilience and simplicity.

Eva Pascoe


Digital and Strategy Director
I have pioneered e-payments, e-commerce fashion solutions and technology. Founding the world’s first internet cafe Cyberia, in 1994, has been at the core of my achievements. I can assure you there is more to come – watch this space!

Jon Bennett


Fashion Director
I’m a full-time fashion enthusiast and a part-time lecturer at the University of Westminster. Fashion retail has been my cup of tea since 1988 and my enthusiasm hasn’t seen a change of tack. I’ve been leading the Global Buying and Sourcing Operation at The Arcadia Group and I connect the dots at The Retail Practice.


Azem William


Senior Designer
I am one of the lucky ones. Doing what I love – every day. And with the constant evolution of the way people communicate and interact, I can’t think of a more exciting time to be here, doing this. I am thrilled to work with and learn from some of the smartest thinkers in the business at The Retail Practice.

Mel Brocklebank


People Development Consultant
I help global teams to discover and develop their talent. As a learning and development specialist, I’m at my best when the people I work with are at theirs. I absolutely believe that coaching can make all the difference, as it allows people to realise they can achieve so much more. My role is to help the people I work with to be the very best they can be.

Will Murray-Phillips


Head of Retail Operations

I am a retail leader with a passion for improving the customer’s experience. I help under-performing retailers to build customer loyalty, through more engaged staff, leading to improved KPIs.
Having learnt from a US-based global leader how to deliver the strategy for a ‘cause’-driven start-up, the one consistent non-negotiable is the customerwho is at the heart of all we do..

Madeleine Chapman


Client Marketing Manager
Whilst studying for my Fashion and Textiles BSc, I hopped across the pond to study at the world’s leading Textile University in North Carolina after a long love affair with America. Since returning to the UK, I have been kept busy at The Retail Practice.

Shelly Tweed


Copy and Content Specialist
My passion for retail started with M&S over 20 years ago, where I was immersed in a world of laces, embroideries, wires shapes and fittings. I quickly fell in love with the complex but exciting area of lingerie. Developing strategies and getting involved in training, marketing and communication makes my heart grow fonder.

Beatrice Meloni


Marketing Coordinator
As an Italian who’s called London home for the past 5 years, I contribute to the TRP team with my background in International Marketing and positive attitude, while keeping busy with our social marketing.

Annelise Sealy


Content Marketing Consultant
My global upbringing (try living in Alaska, Nigeria and Texas!) significantly impacted my international perspective and led to a string of jobs with premium and high-end retailers. Whilst completing my Masters in International Marketing, I’m keeping the social networks under my wing.

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Dave Shaw


Senior Account Associate
I started in fashion aged 15 and have since had roles in retail management, operations, marketing and PR.  Having worked with a wide range of retailers including Crombie, Matches Fashion, Moss Bros, Mulberry as well as several start-ups, I take a customer-centric approach and love seeing consumers engage with brands across different touchpoints.

Our Latest Work