The Team

The Retail Practice was founded in 2010 by Sean Murray. We’ve grown by building a core team of retail experts and long-term associates who deliver our six areas of expertise: Insight & StrategyDigital & Social Marketing | Copy & Content | Employee Engagement | Video & Motion Graphics and Design & Branding Each expertise area is supported by a ‘bench’ of specialists located across Europe. Our team is mentored by two hands-on non-execs: e-commerce pioneer Eva Pascoe and Arcadia’s Jon Bennett.

We work with like-minded people who embrace our values of being open and straight-forward, optimistic and ambitious, innovative and creative. One of our greatest assets is a culture of continuous learning, which benefits everyone we work with and is very essential in an era of continuous change.

A favourite quote: ‘Don’t do social, be social’  With that in mind here’s some of our Instagram handy work – click through to follow any or all.

Founder – Sean Murray


Eva Pascoe builds fashion e-shops and is campaigning for a Digital Bill of Rights.

Insight over hindsignt? Always with our insight lead Julian Watson.

Jon Bennett on one of his many trips. Our non-exec fashion director and advisor, JB is TOPSHOP | TOPMAN’s sourcing director.


Will Murray-Phillips  – Will is our Director of Creative Services. Additionally, he brings to The Retail Practice a wealth of knowledge in Motion Graphic Design and Retail Operations.

Niki Gomez at home in Sri Lanka as well as regularly hopping back to Milan and London.

UK based Justin mainly looks after our Dutch clients and can be found somewhere between Luton and Amsterdam.


We’re always looking for like-minded talent

Want to join us? We’re continually building our team. Get in touch via

Our Latest Work