I’m not gonna lie, 2016 was not a vintage year in consumer tech or politics. My lovely old Jewish neighbour called it the Year of the Big Schlemazel – a very fitting Yiddish word for a clumsy moron with nothing but a string of bad luck. After Yahoo’s fatal cyber security leak, the final demise of the Pebble smartwatch, Samsung trying to kill us with their combustible Note 7 phones, and Facebook becoming Fakebook, we’re inclined to agree that the year was mostly a write-off in tech as well as on the campaign trail.
However, not to let it get us down too much, after much sieving through the dross that the Big Schlemazel brought us, here are a few gems that are worth mentioning, if only to keep the tech hope up…
In support of ethical brands, customers are increasingly interested in the provenance of their shoes and clothing, so we salute Miista CEO Laura Villasenin for taking the leap and lifting the veil on fashion secrecy to share the beauty of their handmade shoes with the fans. Hopefully in 2017 factory transparency will become a default for fashion houses around the world. Meanwhile, learn about the fashion making magic here.
With the mad rush from ‘under-the-desk’ servers to cloud hosting, 2016 has been the year that companies increasingly started paying attention to energy prices and the climate impact of their datacentres. Google and Apple, not to mention Microsoft, hosting is falling behind as they prioritise scale over green rating. Enter the Scandinavian green philosophy, as Sweden is leading the way with the development of green datacentres. Their secret is hydro energy, which in Sweden comes at a rock bottom price and with sky-high green credentials. Hydro66, a leading British green hosting company, is based there and in 2016 it’s shown that datacentres can be fast (even when not located in your home country), fully green and have a zero impact data hosting rating for all of your company’s data as well as customers’ cat photos. Facebook followed suit and has now opened a new facility next door. Here’s hoping that 2017 will be all about ‘how green is your cloud?’
Last but not least – which product gets the prize for best Xmas present? Our vote goes to the Ricoh Theta S 360 camera – it provides great 360° stills if you want to show the boss how the new pop-up fit-out is coming along. The video’s not quite there yet but it is coming. Want!
Wishing all our clients, suppliers, collaborators and supporters a very Happy New Year!