Hunkemöller – Sports bra relaunch


The challenge

Our challenge was to:

  • Change packaging to present the sports bra as a specialist product and communicate key features, benefits and the three support levels


What we did

  • Reviewed the market and established a design direction
  • Created copy, graphics and photography for the three levels of sports bra support
  • Co-ordinated production and changeover

Sports bra packaging


The result

  • Product packaging comparable with the specialists
  • Customers and staff better understand the three levels of support
  • Like-for-like sales are up 22% for re-packaged products