Eva Pascoe, The Retail Practice’s Digital Strategy Director, looks at why Instagram is the leading social platform for fashion. Are you using it? If not, why not? Here are her top tips for a successful campaign.


DO BE A #SQUARE With 90% of luxury brands using it, Instagram proves that square is here to stay. Unlike Twitter, there are no limits on hashtags and none other than Burberry is setting the tone.


ay_118411848-300x188FRONT ROW TAKES THE BACK SEAT Being a teen cult is no longer good enough for Topshop and the brand has done what only recently seemed unthinkable: Instagrammers caught a glimpse of the new collection before the editors. Once again, the brand continues to stay ahead of the game.


GET REAL! In response to women’s never-ending pursuit of beauty, street-smart brands have now recognised the potential of introducing consumer-engaging natural beauty campaigns, so called #Realsies. Tried your new selfie yet? #NoFilter

YOUR DAILY DOSE OF INSPIRATION Need inspiration for your next Instagram campaign? Follow RetailPractice for an edit of the Instagrams you need to see.


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