TAPPING UP SOCIAL FOR ATTRACTION As social media gathers momentum in influencing fashion buying decisions, equally there is nothing better than Facebook and Twitter when it comes to attracting great staff for fast growing European fashion jobs. Omnichannel retailers often struggle to source talent, as European retail has been somewhat slow off the mark in embracing the bricks-and-mortar/online combo, so the right skill sets are hard to find. This year we found the best place to track them down is via social media recruitment campaigns. @shopped, our daily retail twitter newsfeed, attracts over 60,000 followers who are a great source of recommendations for EU-wide retail staff, providing a stream of CVs from real retail fashion fanatics.
THE RISE AND RISE OF INSTAGRAM September saw the launch of Shoppedinternational on Instagram, providing you curated highlights from top fashion brands’ social media campaigns, best windows and in-store design. The social winner so far was Louboutin, followed closely by Polarn O. Pyret whose eco top was worn by the gorgeous George Windsor in a now world-famous photo.
See you in 2015! Apple Pay is coming, so it will be an interesting year. Contact me for a chat about your e-com and social media requirements, we are here to help.
May the Force of High Street innovations be with you!