2015 – THE YEAR YOU WILL PARK YOUR CAR LIKE JAMES BOND

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This week you will find out how Google and Apple are planning to hijack the only device-free time you have left.

With over £104 billion spent online in 2014 in the UK, we have crossed the magic £100 billion mark and pushed sales up 14% on the previous year. Around 37% of this was mobile sales, accounting for 8.9% of total retail transactions. One in four items were bought online, and Capgemini/IMRG forecasts a growth of 12% to £116 billion for 2015. These are big numbers, but with the new mobile channel opening up we think there could be even more to come!

It´s official: We spend more time on devices than we sleep. The only exception is the one period of the day we simply cannot use our beloved mobile – when we’re driving. The average UK user drives for about 1-2 hours per day, and Google as well as Apple are after our last non-device time. Android Auto by Google can project maps, messages and real-time shopping offers from your favourite retailer onto a screen in your car. If you want to escape, you´ll have to hop on your bike.

One reason for our preference for online shopping is the parking nightmare we often have to face on our local High Street. The cloud-connected parking machine Parkeon can bypass this dread by talking to your car GPS. It knows how many parking spaces are occupied and where you are, and will calculate the chances of getting a space near you by the time you get to your destination. It can direct you to the most suitable parking space through messages projected onto the windscreen via the Heads Up Display.  If it comes with a Topshop discount voucher as subscription reward, you can count me in.

What to do when the hands are full of shopping bags and the car is in the parking space at the far end? If you are lucky enough to drive a BMW, you can speak to the smart-watch-cum-valet parking device, which has already downloaded the map of the car park and, if asked nicely, will manoeuvre the car by itself and pick you up from the collecting point. Connected retail? Here is the tutorial from James Bond himself.

As studies suggest that women prepare their shopping plan in their head before hitting the shops, we can now cross one thing off our list, thanks to Sony. Simply dictate your shopping list to the wrist band whilst in the car, on the way to your regular grocer or fashion store. The order will be sent to the shopping basket and can be collected when you arrive. Equipped with this, you should never forget those organic kale crisps again! Life Bookmark can also record your 10 second memo-to-self. Oh and the battery lasts 3 days – just fine for me.

It’s Saturday afternoon and you have one of those pre-party emergencies only Louboutin heels could fix. Call Uber! After a pilot in San Francisco successfully delivered food for office parties for Instacart, the company we love to hate is looking at the Lastminute-like service for fashionistas desperately seeking the perfect dress in a hurry. Back in 2004 we rolled out Topshop Express using lovely pink vans for 2 hour delivery during the Christmas party season. Will Uber paint their taxis pink though?

Asian shopping malls understand girls’ psychology only too well. Upon discovery that the fabulous shops in the IFC Mall deliver all your shopping bags directly to your hotel within a couple of hours (even better, for free), my daughter threw herself into a buying frenzy. Before I could stop her, we ended up with more shopping than we would have ever had, if she was the one to carry it. You can track the delivery on your mobile too. Genius!

42% of shoppers are happy to share their location, but only 28% do so, as consumers are still not convinced about brands respecting their personal data. With this being the case, none of the geo-location and connected car-cum-retail services will work, unless people consider the risk worth taking. Investing in cyber-security will be key in 2015, as data breaches were unacceptably high last year.

Cheap beer, anyone? Yoyo cash-less mobile payments invites students to pay for coffee, beer and gigs using their mobiles at the University of Westminster campus. Students can save money, don’t need coins and the retailer can stop worrying about handling cash. Remember those things called wallets? Going the way of the analogue dodo.

Women typically take significantly more selfies than men, but the selfie-stick might change this quickly. It gives you additional meter-long perspectives, so you can fit those sports objects you’ve been waiting to show off in your photo too. I can’t wait for all those bike, motorcycle, car and even plane images to flood my Facebook feed. At least it might give men more reasons to shop for new clothes to go with that bike.

 

 

To secure a place for our The Future Is Cashless workshop on 30th January at 4pm email eva@never.com.