This week we take a look at how robots are taking over fashion advice as machine learning comes of age – or has it?
Warning – Fits.me elicits data from women and men, possibly to sell them to other retailers – the T&Cs on the site are vague, which is worrying if you consider that you are entrusting them with your body measurements, surely the most intimate data in the world. Fits.me has just been sold to Rakuten for an undisclosed amount. Have customers’ personal body data been included in the sale as ‘assets’?
Ever since 2000, when we launched the first realistic body avatar for Evans’ first web shop, I have learned the hard way that in fashion retail the accuracy of body shape presentation online does not lead to sales. Inspiration, and helping women and men to look their best whatever their shape, does, so our verdict is – Humans: 1 / Fashion Bots: 0.