From virtual horses to futuristic fashion, it’s all change on the high street!
Giddy up! William Hill betting shops are getting ready to leave the high street. Customers can now ‘virtually’ saddle up the horse they are betting on and experience the ride from the comfort of their sofa. With Google Cardboard and GPS, a real-time feed is delivered from sensors stuck on racehorses, giving you the feel of actually riding!
Farfetch isn’t slowing down… According to the Local Data Company, fashion stores on our high streets are in sharp decline, as customers go bargain hunting online. Bucking the trend is Farfetch.com, which has just acquired Browns boutique, whose formidable previous owner Mrs B was fond of saying “fashion is not downloadable”. However, investors prefer downloadable fashion so Browns has transitioned to become a FashTech lab for the internet-only Farfetch. All roads lead to omni-channel…
Get juiced Instead of fretting about the demise of bricks-and-mortar retail, Ikea has found a solution to the widely experienced “0%-phobia”, the fear of running out of power on your mobile phone (ok we made that up but you get our drift). Ikea has designed new, minimalistic (of course) tables and desks with built-in wireless charging spots. This new smart furniture doesn’t just solve your charging nightmares, but also gets rid of messy cables. Scandinavian style for 21st century stores – we like!
Share a Coke with yourself High streets across the globe must become fun and social in order to survive. Singapore has invited Coca-Cola to create an engaging, fun photo-sharing campaign. Take a selfie with the giant bottle of Coke and text in to earn personalised bottles! Any excuse for a selfie is good and a bit of ‘special’ treatment goes a long way. A nice touch on the 50th anniversary of Coke in Singapore, and a challenge for other brands to bring a touch of interactive theatre to the streets.
Belle of the ball Donna Air, the girlfriend of Kate Middleton’s brother, sported futuristic fashion at the annual BAFTA awards. Wearing the dress of the year, in our opinion, she sashayed down the red carpet in a lit-up number designed by Rebecca Street for House of Fraser. Watch the beautiful video of the creation process and take notes so you can make it for your daughter’s prom, earning you endless gratitude for making her the coolest girl on the dance floor! An LED panel inserted in the dress is controlled by a mobile phone app hidden in Donna’s clutch bag. Is that what the clutch was invented for?