I feel the need… the need for speed! How quickly do you want your goods and services? This week’s [retail bytes] takes a look at the rise of hyper-convenience.
London Fashion Week is always a good place to get the pulse on what fashion tech’s up to, and the A/W ’16 shows were no different. Topshop Unique’s flamboyant show at the Tate Modern was live-streamed
from the catwalk using GoPro cameras feeding straight to Periscope as well as their website’s home page. Although many brands have foregone catwalks altogether (like Diane Von Furstenberg’s model party at NYFW
), Topshop stuck to their fashion guns and ran the catwalk. The show generated over 15,000 Instagram #TopshopUnique posts in less than an hour! The real winner, however, was the current collection, as celebrity guests like Lottie Moss
and Jourdan Dunn
were ‘encouraged’ to wear the collection that’s currently in stores. The star-struck audiences hit the website and drove record sales for the brand. Well played, Topshop!
We woke up like this:
Speedy reportage from backstage was a key feature at the London Fashion Week shows. Gone are the days when shooting from your hip using a dodgy smartphone in a badly lit make-up booth was The Thing. This year art was in and authenticity was out. Nick Knight
provided a very stylish, beautifully lit (but ultimately posed) report from a full studio temporarily set up backstage at London Fashion Week. The reception was mixed, as fashionistas were really hoping for ‘real life’ glimpses of how the shows came together, and they weren’t impressed with the beautiful but ultimately ‘fake’ coverage shot by the most respected of artists. As Marshall McLuhan said; the medium is the message. The truth on Instagram is better than art!
Need a drink?
Skip the queue at the pub and purchase your favourite poison with your face – it’s already been tested in Japan; a camera inside a vending machine can assess your age
and refuse to give you your Kirin beer if you look too young (or too drunk). Fast and sensible, what’s not to like?