To inspire and inform Hunkemöller employees with the latest product and sales information in an exciting, informal and easy to understand format that would be compatible with their in-store employee tablet.
What we did
- Researched and proposed a format for short videos that would cover design trends, key messages for selling and a catwalk preview of the product.
- Worked with the design, buying and sales team to create the content and then wrote scripts for all the presenters and the voiceover.
- Sourced a model, make-up and worked with the Hunkemöller visual merchandising team to create impactful and inspiring backdrops for the video.
- Directed and managed the film shoot with our video team.
- Worked closely with Hunkemöller’s Learning and Development and Sales teams to add graphics that reinforce key points and give inspiring selling tips.
- Edited and produced the video in 7 different languages
We’ve now project managed and produced 22 short product passion videos for Hunkemöller which are watched by employees in over 700 stores, all over the world.
We routinely update and add exciting new elements to keep the content fresh, ensuring staff remain inspired whilst continuously building knowledge and skills.