“Marketing is no longer about the stuff that you make, but about the stories you tell” (Seth Godin)
Let us introduce you to PO.P, the Swedish Childrenswear brand whose motto ‘Let children be children’ sits at the heart of everything they do.
PO.P’s rapid European expansion meant the brand’s core values – passion for sustainability, outdoor play and children loving life – had to be strengthened among UK customers. This is where we came in to play, developing a PR campaign and a content marketing strategy to achieve increased brand awareness and customer registrations.
We started with a 360° dive into the Childrenswear market, and analysed PO.P’s position both individually and against competitors. Next, we helped PO.P set the right tone of voice for their website, reviewing and rewriting product descriptions, customer policies, shipping, returns and exchanges – all focused on capturing the brand personality.
Armed with tone of voice guide, it was time for PO.P to get popular in the UK with a winning PR and social strategy. We helped the brand achieve media coverage on international outlets such as the Huffington Post, created a marketing calendar to boost networks and engagement and gave PO.P creative campaigns to run with.