Pinterest: Cheat sheet

In the second installment of our social media ‘cheat sheets’ we explore Pinterest – a marketing powerhouse that became the third most popular social network just two years after launch. Keep scrolling for a break down of figures (Infographic style) and the top tips and trends for 2015!

Pinterest inforgraphic

 

What Else?

  • While the platform is female-dominated, 1/3 of new sign-ups come from men and there’s a 50/50 split between male and female users in emerging markets. Marketing to men? Use their ‘Guided Search’, which gives results depending on sex.
  • Pinterest brings 300% more referral traffic to websites than Facebook – AND it requires less investment in terms of budget, time, and effort.
  • Make sure your company website is responsive and can provide optimal viewing across all devices.
  • Marketing to millennials? Pinterest (together with Snapchat) is the platform for you!
  • Use between 200-300 characters in your image caption to optimise repins.

 

Huge Brand Opportunities:

  • 93% of Pinners (male and female) shopped online in the past 6 months.
  • 83% of active users prefer to follow a brand than a celebrity.
  • Half of Pinterest users earn more than $50k p.a. – take advantage of that affluence!
  • The platform is launching a “Buy” button – launching in as little as 3-6 months.
  • Optimise reach by pinning 10+ times per day.

 

Ideal Image Characteristics:

  • Multiple dominant colours – see Lime Crime
  • Less than 10% background – see Stone Cold Fox
  • Smooth texture – see Urban Outfitters
  • No faces – see Farfetch

 

 

See how we do retail Pinterest at https://www.pinterest.com/RetailPractice

 

Sources:

http://www.digitalinformationworld.com/2015/02/fascinating-social-networking-stats-2015.html

http://sproutsocial.com/insights/pinterest-statistics/

http://www.cision.com/us/2015/01/25-pinterest-facts-and-pr-best-practices/

http://hispanic-marketing.com/17-pinterest-statistics-for-business-you-need-to-know/

http://recode.net/2015/02/12/pinterest-is-working-on-a-plan-to-introduce-a-buy-button-as-soon-as-this-year/