Our Work

Hello. We’re The Retail Practice, an international agency and team of channel neutral communication and engagement specialists united by a passion to create high definition retail. We help ambitious retailers adapt and thrive through connected, customer-first thinking and delivery. With collaboration hubs in London, Amsterdam and Milan we combine young talent with proven industry success to help retailers and their suppliers deliver inspiring, more rewarding and simpler shopping experiences. Here’s an untypical typical project…


We work with established retailers wanting to change and accelerate their growth and young brands wanting to gain the experience and expertise of our team.

The Arcadia Group, Bluebella, Coast, Douwe Egberts, Deichmann, Kega, IAT, HKMX, Hunkemöller, Motivi, Riviera Maison, Santani, T.M.Lewin, Tommy Hilfger, Twinery and Twinset Milano

Whether we’re creating a brand reset or simply designing an online banner, our team work collaboratively with our clients to make the ordinary, extraordinary. Our six areas of expertise are:

Insight & Strategy

Digital & Social Marketing

Copy & Content

Employee Engagement

Video & Motion Graphics

Design & Branding