Hunkemöller – B2B brochure


The challenge

In 2010, Hunkemöller began a new chapter in its long history. Our challenge was to:

  • Tell the story of its success so far and communicate its vision for the future
  • Help its employees, partners and investors understand the journey the brand was about to take


What we did

  • Worked with the leadership team to define the strategy
  • Refined key messages and a tone of voice
  • Created a B2B-focused brochure that describes Hunkemöller’s strategy, success and ambitions – copy, graphics and brochure design
  • Translated for the key expansion markets
  • Introduced the brochure to the business and its stakeholders


The result

  • Hunkemöller’s senior executives can confidently demonstrate the strength of the brand and its expansion opportunities
  • Potential employees read the brochure before attending interviews
  • Everyone has access to an easy-to-understand strategy document


Hunkemöller B2B brochureTRP website pictures