Hunkemöller – Brand events

“Treat employees like they make a difference, and they will” (Jim Goodnight)

Since 2012, we’ve been supporting global lingerie brand Hunkemöller with the company’s “Year Day”, attended by over 1,000 store managers from more than 23 countries.

For the Brand Event 2017 in particular, our key challenge was to produce content that would inspire and excite the audience with a re-energised vision of the brand and its potential, making sure to open up the event to all of Hunkemöller’s 4,000 staff rather than only the 1,000 attending.

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In order to create powerful, single-themed presentations for the leadership team we first got to grips with the brand’s 12-month plan and strategy. We then translated our findings into a theme, while reworking ‘raw’ presentations into memorable, impactful and best practice formats. As well as developing presentations from scratch, we created video-style showreels for key areas: the opening, buying and design.

Getting all employees involved in the event content was another key area of our work. We created a social buzz prior to the event in order to ensure exceptional amounts of employee engagement, created an internal pop-up site dedicated to the event and finally coached presenters and coordinated rehearsals on the day itself.

Spring 2012, 2013, 2014, 2015, 2016 and 2017