We believe a brand’s tone of voice is as important as its visual imagery. Often overlooked, the copy ToV can create value adding differentiation…Read More
“On average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.” – David Ogilvy.
More than words – our copy and content work is led by Shelly Tweed who is supported by a ‘bench’ of proofers, copy writers and content specialists. From brochure and online content creation to on-demand copy writing and translation services our team creates brand building content and engagement.
Recruiting 25,000 new people in the next five years is a daunting task, especially in retail. With so many job adverts, on a range…Read More
Based in West London, Bluebella is a multi-award-winning retailer, known for their uniquely modern and innovative take on lingerie. With the boundaries between lingerie and outerwear…Read More
At The Retail Practice, we believe that how you communicate with your customers is a vital part of your brand expression. With so many…Read More
Telling the story of the brand and communicating its vision for the future helped employees, partners and investors understand the journey the brand was about to take.Read More
As part of improving staff product knowledge, the challenge was to increase knowledge of the company’s 10 key bra types.Read More