There’s a fashion revolution brewing… [retail bytes] looks at the latest innovations in Fashion Week shows, shopping apps, and bespoke garments and accessories.
Holograms a go-go:
Ghost-like 3D spinning holograms of the Courrèges
A/W ’16 collection provided a spooky background to girls sashaying quietly down the darkly lit runway. For next autumn the designers created coats with power-control buttons on the bicep
: when the button is pushed, the mobile-phone-enabled power source will make the coat nice and warm. Just the ticket on a freezing day in Paris, as the show hit the runway on one of the coldest days of the year!
Can’t beat ’em? Join ’em.
Fashion web shops have developed swipe envy and, after a period of playing with the Tinder swipe-right-for-yes interface, the new crop of fashion apps is joining in on the craze. After Styloko
has now launched a Tinder-like app
, where you swipe Nah for ‘not your bag garms’ (yes – it comes with teens’ lingo baked in) or Love to load up your wish list.
Nothing too revolutionary beyond the swipe UX, but supposedly fingerprint verification will allow simple payments very soon. While it’s worth a play, just be clear on signing up that you don’t want Missguided to share your data with other retailers, as they seem to be treating the app as a data bait – a short-term strategy that puts greed before need, as no retailer should ever need to top up their profit by flogging customers’ data to others. Mark our words, it’ll come back to haunt them (as will their somewhat aggressive refunds policy).
If the shoe fits…
Unique shoes made just for you are certainly up there with most people’s idea of luxury. Michela Rigucci, the cobbler of choice for celebrities, has brought her Virtual Boutique experience to NYC
. Discerning customers get their foot scanned then select materials, colours and accessories, including Swarovski crystals, to create that special pair. Scans are kept on file for the future, so no need to fly to Milan for the next pair as all can be reconstructed from the scan. Handy. Watch this beautiful video
of her new virtual shoe-fitting console.
Bye LBD – we want 3D:
Got a new Audi? Of course you’ll need a new dress to go with it. Anouk Wipprecht whips up a special dress from a 3D scan of your body and enhances it with projection using RealSense technology. The project takes place on the dress to make the garment come to life. I mean, come alive. Watch the video here
Under Armour gives you wings!
3D printing is moving into trainers, with a new light but extremely durable structure on offer for runners from Under Armour. Traditional designers can’t compete with the creation of these new internal structures, as shoe design is going through a 3D-printing revolution. As Under Armour says, all you have to provide is your will. Easier said than done, but the test trainers feel like we’ve got wings on our feet
just like Hermes, the god of athletes!
This week’s show recommendation:
Don’t miss Manus x Machina, a show co-curated by Jony Ive (Apple’s Chief Design Officer) and Anna Wintour, at NYC’s Met Museum of Art between May and August. It looks at new technologies, like laser cutting, thermo shaping, circular knitting and co-creating, to explore the future of fashion.