The Fashion Retail Academy is one of Britain’s leading fashion colleges, based in the shopping heart of London. Surrounded by every conceivable retail brand from Apple and Armani Exchange to Zara and Zegna, the college has recently launched a Postgraduate course.
Founded in 2005, the Fashion Retail Academy (or the FRA, as it’s known by those in the know) is a unique educational establishment. Working collaboratively with leading industry brands and key figures, who offer their expertise, time and know-how in the form of master classes, workshops, setting external assignments and offering work placements. However, the FRA and its reputation for creating the next generation of Sir Philip Greens, Angela Ahrendts and Amancio Ortegas has caught the eye of creative bright sparks beyond the world of fashion including Will-I-Am, David Cameron and Rita Ora, who have all spoken at the FRA.
The postgraduate course’s content squeezes itself into a creative and information-packed six weeks. The course has been produced specifically with industry professionals and graduates in mind, for those who want to progress up the ladder and further their career in fashion retail. There’s a particular focus on buying, merchandising and retail management.
The course provides unique and in-depth insight into the retail business, covering key areas such as buying and range-planning, management skills, consumer behaviour, PR and marketing, technology and the future of retail, and analysis of retail organisations and business models.
It takes full advantage of the state-of-the-art facilities at the recently refurbished academy, including a MAC suite, interactive SMART boards in all teaching spaces and a rammed-to-the-rafters library full of books, journals, and access to industry databases covering every fashion subject under the sun. The course reiterates its uniqueness by promising to provide opportunities for networking and career planning, culminating in practise interviews conducted by FRA business contacts.
All modules during the Postgraduate course will be taught by teaching staff, not only known for their teaching abilities but also their industry prowess to boot. Such leading lights include Jo Reynolds and Jackie Cook. Jo, who shares her years of PR and marketing experience, has worked with brands as diverse as J. Lindeberg, Ben de Lisi and Nike, right the way through to the international launch of Tesco’s F&F, Dr. Martens and Evisu Denim. Her experience covers the whole gambit of fashion communications, from creating complete on and offline marketing strategies, media planning and photo shoot production. Jackie’s wealth of industry experience stretches over three decades, and her envious C.V. includes fashion heavyweights like Selfridges, WGSN and the National Childrenswear Association. The lecturers for this course are true experts in every sense of the word, and are well equipped to answer any question you could throw at them.
By Lee Lucas, Principal of the Fashion Retail Academy