The challenge
Their intranet is key to Beales delivering on a key strategic pillar: championing local high streets and being seen as the local department store. Its intranet was strong in terms of function and procedure. Engagement, however, was low. Our challenge was to:
- Enhance content with the brand’s values, giving staff and reasons to visit and use the intranet regularly
What we did
- Consulted with content stakeholders, including HR, Finance, Retail Operations and Marketing
- Co-ordinated a competition to suggest a name for the enhanced intranet
- Developed a more dynamic, content-rich user interface
- Created a content guide and tone of voice
- Worked with the existing platform provider to minimise costs
- Trained key staff on content creation and management
The result
- Live project. We’ll keep you updated
