B2B Comms: Smart Meets Soft

Twinery is the innovation lab for MAS holdings – a global manufacturing leader in body and contour wear with clients including Nike, Reebok and Victoria’s Secret.

During 2018 and into 2019 we were retained to kick-start the lab’s B2B social marketing to:

  • Increase Twinery brand awareness with target audiences: buyers, designers, journalists and bloggers
  • Increase website visits
  • Encourage communication and engagement
  • Position Twinery as an authoritative voice and thought leader
  • Drive referrals from innovators who can help develop ‘Smart’ products

In the 6 months September 1st 2018 through to January 2019 the collaborative work with Twinery achieved:

  • Facebook targeted organic reach of 348,667 and a 2,000 increase in followers
  • Linked-in impressions of 145,346 and followers up from 390 to 1,012
  • Twitter reach of 1,125,000 and a 70% increase in followers
  • Instagram creative and content strategy