Gay Life Coach – Audience build

Gay life coach

The challenge

Adam Clarke and Tony Dines are the UK’s leaders in gay men’s professional coaching. Our challenge was to:

  • Help them reach a wider audience and share the benefits of 1-2-1 coaching through digital ‘tasters’


What we did

  • Arranged a focus group to determine need, opportunity and content
  • Sourced a digital developer
  • Created the storyboard and user interface
  • Arranged beta-testing feedback
  • Launched and created a marketing and awareness plan


The result

  • Click the image below to download the app

Gay life app