In this week’s [retail bytes]: Have you been stuck in a mile-long Starbucks queue as your morning coffee is postponed to cater for more digitally-savvy customers? It’s time to get on board with the latest retail innovations…
Today’s women are taller, bustier and richer, as revealed in recent research by Bluebella
. The findings show that the body shape of the average British woman has changed considerably since the ‘50s as a result of more exercise and a protein-rich diet. We go to the gym about twice a week and eat more calories to stay healthy, so it figures that we need bigger lingerie, ramping the average bra size up to a 36DD.
Each fashion brand has its own sizing but, as our bodies change shape, the sizing becomes out-dated, causing a high number of returns for online shops. Perhaps fashionistas just need to buy 3D designs from their favourite brands that they can 3D print at home? This would allow the garment to be made in a bespoke fit and in real time. Sizing to fit the elf-like women born in the ‘50s who’ve never seen the inside of a Muay Thai gym just will not do. Skinny waifs are out, strong and healthy is in.
HOT OFF THE PRESS: Funding incoming! Even faster food
Design is moving forward but in e-commerce there’s still a struggle to jump the last hurdle towards seamless delivery. Customers hate paying extra for delivery and go to extreme efforts to avoid it. However, it’s a different story when it comes to a hungry customer. Dominos have been piloting delivery to bus stops (in Blackpool, randomly!)
for a while now and are rumoured to be considering the offer for London routes. Can’t wait to get home to eat? You’ll definitely pay that extra premium to have it delivered to your chosen bus stop on time! Hyper-convenience is being re-defined for the millennial generation.
Are you a start-up in Manchester or Leeds? Get in touch as a new Accelerated Digital Ventures fund with £150m is being set up to serve the needs of the UK’s brightest entrepreneurs
. Show us what you got, northern inventors! A free advice session with our growth-hacking fash-tech and retail-tech gurus is available in March and April in both cities – email firstname.lastname@example.org